![]() And today we still react to information transfer in the same way. These are the primal factors that our brains were built for – survival. It’s just much easier for us to look at a picture or watch a video. Especially when we consider that humans now have a shorter attention span than goldfish. So subconsciously your brain can become stressed and drift out of a concentrated state. What’s more, because all words have different meanings, there is no way of telling how long this translation process will actually take. You are not only seeing the shapes written down but at the same time you are translating them to make sense out of the information that they convey. So, why don’t we like reading text as much as we do consuming images – static or moving? Our theory here at simpleshow is that when you are reading a piece of text, a fairly long and complex decoding process takes place in your brain. letters, and letters are just smaller shapes which when placed alongside one another make a bigger shape – a word. Words are a collection of small shapes, i.e. If you think about it, text is nothing but a series of small intricately structured images. But if that is the case, then how many images is a video worth? ![]() And never has this saying been so relevant. As the age-old saying goes, ‘an image is worth a thousand words’. In other words, we look at pictures and videos regularly and we consume them more quickly than we do text.īut it might also have something to do with how people now live their lives – always on their smartphone and doing far too many things at once! No longer do we have 30 minutes to sit down and read through a long piece of text we’re all far too busy tweeting, texting, pinning and liking to do that! We would much rather “relax” for 3 minutes and let the information flow over us by watching a video enabling quick and easy consumption of the underlying message. ![]() Well first off, it could be something to do with the fact that 90% of information transmitted to the brain is visual, and visuals are processed in the brain at 60,000 times the speed of text. Whether you’re buying a product or revising for an exam, visual stimulation over text translation allows the brain to consume the material with more consummate ease.īut why is there such a hunger for images and video? Why would we rather click on a short video and avoid reading a big chunk of text? And why does this trend seem to be increasing as time moves forward? Which does the brain prefer?Īccording to Zabisco, the average person responds far better to visual information compared to just plain ol’ text.
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